NBA Team Sacramento Kings partnered with CryptoJaiju and will now start offering Ethereum-based vinyl toys. The fans will be able to purchase them in the upcoming 2019/2020 as we are about to see more in the ETH news today.
This comes as no surprise since the team has been named as the most innovative company in sports by ‘’Most Tech-Savvy Team of 2016’’ Sports Techie and by Fast company as well. According to the official press release, the 100 vinyl collectible figurines will be powered by Ethereum and each today will be assigned a non-fungible token that ensures that no two Kaijus are the same. 15 out of 100 toys will have non-fungible tokens that reveal some unique experiences or prizes for the fans including courtside seats, VIP tours and signed merchandise from the NBA Team. The fans will also gain the opportunity to obtain these limited-edition toys from November which is when the team will start hosting monthly interactive scavenger hunts for the upcoming seasons.
The Sacramento Kings Chief Technology Officer Ryan Montoya said that his team saw that using blockchain technology will bring more benefits to the team’s fans and will also outline the ability of the team to deliver innovative products and content to the fans. Earlier this month, the team collaborated with the entertainment-centric blockchain startup Blockparty in order to implement a free blockchain rewards system in the NBA predictive gaming application ‘’Call the Shot.’’ According to a press release, the fans of the NBA Team will accumulate blockchain-driven tokens that will be used to redeem prizes and unique events including signed merchandise and courtside tickers. As said by the team CEO Vivek Randive:
“We have only just begun to see the benefits of blockchain technology as it transforms the way business is conducted worldwide, ensuring secure transactions across multiple sectors and customers.”
While the Kings still harness cryptocurrency-related technology, there is also an important facet of this announcement that the toys will be backed by Ethereum. Their user of ETH confirms that the trend the large companies are adopting blockchain technology and make their businesses successful by reducing friction and to also offer fresh products to their clientele.
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Stefan has been writing articles for DCForecasts since 2016 in-house full time. As one of our main cryptocurrency writers, he focuses on covering the latest cryptocurrency news, technical charts, price analyses of coins and press releases. When he is not exploring and covering the latest topics in crypto, you can find Stefan playing basketball, tennis or cycling.
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