The Litecoin Foundation has recently made its way into the Ultimate Fighting Championship (UFC) mixed martial arts organization. As we can see from the latest cryptocurrency news, Litecoin (LTC) is now the first altcoin and token in general that has sponsored this type of competition which is very popular in all parts of the world.
In a statement, the foundation said that it has become “the official cryptocurrency partner” of the UFC light heavyweight title fight between Jon Jones and Alexander Gustafsson. The Litecoin Foundation also announced that this sponsorship is a way to expand the adoption of digital currencies, stating:
“With brands and institutions continuing to push into cryptocurrency and blockchain, this is yet another signal of this technology moving closer towards the mainstream.”
Released in 2011 by the former Coinbase engineering director Charlie Lee, Litecoin is a proof-of-work cryptocurrency with a limited supply at 84,000,000 LTC. It is not centrally managed but the Litecoin Foundation develops its network where Charlie Lee is the managing director.
This is one of the most popular moves for the altcoin to promote itself even further to the masses and gain coverage in one of the most popular sports events around the world.
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Litecoin Foundation Partners With Kickboxing League Glory, Becoming Its Official Cryptocurrency
“GLORY has a growing worldwide fan base that consists in large part of a younger demographic who are early adopters of technology and conduct much of their lives online - from consuming content to purchasing products. [...] Tapping into their global audience and educating them about Litecoin through real world use cases can be powerful.”Founded in 2012, Glory is operated by Glory Sports International which is an organisation that hosts global events in a myriad of combat disciplines. Its media coverage spans in over 200 worldwide territories.
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