Madonna, or one of the greatest pop divas of all time, has been always known for pushing boundaries when it comes to her lyrical content – as well as exploring different styles when it comes to her music.
But right now, Madonna is now pushing boundaries when it comes to philanthropy. Since the pop diva is not so much active in music anymore, her plans to mark her 60th birthday (on 16th August) go in line with a new initiative launched by Ripple.
The month-long initiative will help both Madonna and the crypto company to raise funds aimed at assisting orphans in Malawi. The name of the charity project is Raising Malawi, founded by the Queen of Pop (as Madonna is called).
What’s most interesting is the fact that Madonna is this year partnering with Ripple. During the fundraising period (30 July – 31 August), Ripple will match all the public donations that will be made in support of Madonna’s cause.
— Ripple (@Ripple) July 30, 2018
As Madonna stated, the donations will benefit the work of her nonprofit at the Home of Hope orphanage in Malawi. Right now, there are more than $28,783 raised for the charity via Madonna’s official Facebook page.
Ripple’s senior vice president of business operations, Eric van Miltenburg, also made a statement about the initiative:
“We’re honored to be a part of Raising Malawi’s amazing work with some of the world’s most underserved children.”
As Mitenburg said, Ripple was introduced to the project by its investors at Sound ventures, which is a tech investment fund founded by the Hollywood actor Ashton Kutcher and Guy Oseary six years ago.
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“By using Coinify, we are not running into the knife. It is still not clear to me how blockchain is any better than other database technologies. The transactions are so far more expensive and slower than a normal payment method. Decentralization brings only cumbersome improvements. None of the blockchains scale enough. But maybe I have not invested enough time and therefore understand too little how the blockchain ecosystem works.”Herren said that the decision comes after the prolonged bearish correction on the market where most of the crypto assets lost nearly a third of their value. Despite the fact that investors didn’t really get scared of the decline in prices, institutional adoption is still uncertain regarding making more profits. For example, back in 2018 in June, the Expedia hotel booking platform deleted Bitcoin out of their options and in the same year couple of months back, Reddit also stopped accepting cryptocurrency for its gold membership plans. Years back, Bitcoin became popular because of its attractiveness as a cheaper alternative for expensive payment processors. But as the technology got more popular, the network was unable to handle a higher number of transactions such as Visa or MasterCard and that’s why retailers didn’t choose crypto for making transactions. The Swiss retail giant brings bitcoin back into the retail game. However, traders who are into crypto or those who just hold on to it for better days can now use their coins to purchase something from the retail platform.
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“Voluntary retirement is part of our support program for former employees and is intended to provide assistance and training for job placement. Apart from that, [Bithumb’s] trading volume has decreased compared to the previous year, [so] we are trying to provide internal measures. We will continue to add necessary personnel for various new businesses.”Bithumb still hasn't responded to the requests for comment. However, many speculate that this move is right because of the crypto winter which led to a lot of minuses all over the market. Still, what's interesting is that Bithumb has been preceded by many other firms in the sector - such as the mining giant Bitmain, the blockchain software company ConsenSys, the decentralized social network named Steemit as well as the similar crypto exchanges Coinsquare and Huobi - all of the companies which have decided to make significant cuts in the recent months. According to data from CoinMarketCap (CMC), Bithumb has seen more than $1.3 billion in trades over the past 24 hours. The exchange, however, was removed from the CMC global exchange rankings in January 2018 mostly because of the concerns that the site had over the reportedly "extreme divergence in prices from the rest of the world" and its fellow exchanges in South Korea. Currently, everyone is waiting for an official confirmation about the layoff from Bithumb. The respected exchange hasn't confirmed anything yet but will probably do that over the next couple of days.
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