We have spoken about blockchain a lot of times – specifically about its ability to change many B2B value propositions and redefine new technologies. The reason why blockchain opens up a lot of sales opportunities is simple – it is way more decentralized and way more stable than the current technologies.
A great way to understand that is to completely forget about Bitcoin and other cryptocurrencies for a minute. The technology that is underlying all of them is blockchain – working in many aspects of B2B commerce including the food chain.
It seems that blockchain will benefit another industry too – the food manufacturing industry. According to the World Health Organization, more than 10% fall ill with a foodborne disease each year and a lot of this has to do with the food commerce industry.
It’s very simple – when you visit a grocery store, you don’t have an idea how your food was handled or sourced. You could pick up a lettuce that is contaminated with Escherichia Coli – just like many Americans did in late 2017. Or, you can grab a dozen eggs loaded with the anti-flea insecticide fipronil which was a case in the UK.
One of the newest companies working to prevent such things is TE-FOOD. It is basically a new type of company that offers a tracking system intended to provide all food industry participants with robust information about the products they buy and sell. This kind of technology predicts a new farm-to-table movement and irons out some of the main concerns held by grocery shoppers and restaurant owners.
Who knew that blockchain could control the food we eat – and prevent diseases – right?
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