Ledger Bought Land In The Sandbox As A Part Of The Metaverse Push

Ledger bought land in the Sandbox as a part of the new metaverse push, hoping to teach people about hardware wallets and eventually turn them into customers as we are reading more in our latest crypto news.

The Ledger founder and CEO Ian Rogers said that with more people understand hardware wallets, the more likely is for them to become customers. Piece by piece the Metaverse is absorbing some elements of the metaverse and started with the old school crypto companies.
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This was evident on Tuesday during the Non-Fungible Conference in Lisbon where the hardware wallet provider announced the new partnership with The Sandbox which is the developer behind the open virtual world that has 2.2 million users and offers NFTs on its platform as well. Ledger bought land plots in the game.

The deal will see the two collaborate on the educational content for now and maybe even casual uses in the Metaverse which is a prominent future internet that features interactive 3Da avatars on wallet security. The spokesperson for Ledger Anastasia Golovina said:

“The partnership will empower The Sandbox’s 2.2 million registered users with essential security, support, and best practices, as well as engage Ledger’s millions of users in over 180 countries to secure their metaverse holdings.”

The Ledger founder and CEO Ian Rogers said that educating new users is more useful and just good business:

 “If you really do your homework in crypto, then you start to learn about self custody, then you learn you need a hardware wallet, and once you learn that you choose Ledger because it’s the best. So people get more educated, and—boom!—they become a Ledger customer.”

The dynamic applies to the space in general and greases the wheels for a new feedback loop of good reinforcement:

 “Education can get people through that cycle faster.”

Ledger acquires 36 tracts of land in the Sandbox virtual world where it will create a new series of unspecified play to earn educational games and Rogers said that gamified education provided a new way into the industry without having to expose users to volatility. Rogers added:

“Everyone’s gonna find themselves in the world of self-custody digital assets over time, and if we’re doing it in a way that’s relatively low risk, we’re doing a good deed in the end.”

This is also a sign that the Metaverse land is prime real estate as bigger companies are buying up huge chunks of it. This was evidenced at the recent NFT Fashion Week where Dolce and Gabbana and Dudnras hosted collections in Decentraland.