Ripple Introduces New Ad Promoting Global And Instant Payments

The latest Ripple news show that the company is working on multiple projects full steam. As of today, we can see that Ripple introduces its new advertisement which promotes global and instant payments. This time, however, the company does not make fun of the current global financial system.

As a California based cryptocurrency startup that is focused on payments and technologies, Ripple is back with another “new brand awareness campaign” as their Twitter post reads. The campaign is being promoted in two countries.

We’ve got it! Our new brand awareness campaign debuted today in two countries. Have you seen it in the wild? #RunsOnRipple pic.twitter.com/PAxZv2Miqq

— Ripple (@Ripple) October 21, 2019

Based on the ad which Ripple introduces, the two countries are Japan and Thailand. The YouTube video description also explains the company’s intent further, noting that “Ripple’s latest commercial [is] highlighting common examples of how our customers’ customer benefits from our blockchain-based technology.”

On the other hand, the ad focuses on a variety of people in a variety of situations. The situations illustrate how money is needed in different moments and how through the services of Ripple’s customers, one can get out of trouble fast. It also opens up with a woman sending USD via Ripple’s platform as well as a group of factory workers receiving that payment in JPY.

The man on the ad yells out “Got it” and the phrase is repeated by everyone, likely symbolizing the ease of transaction. Ripple introduces a young man too, breaking a valuable vase in a Thai museum and his parents rescuing him with an instant money transfer from USD to THB. It also presents a mother and daughter in Japan and how they send money to an elephant rescue group, a fashion designer sending CAD as a payment to his manufacturers in Asia and finally, a confrontation between a bride and a caterer which is resolved with their sister sending payment from outer space (an inside joke in the crypto world) as the wedding continues.

Both this ad that Ripple introduces and the previous one were meant to be funny and light in nature, yet emphasizing the how easy and fast is to send funds via Ripple’s platform. It seems like both of these goals were successfully achieved. You can watch the Ripple ad below.