Brave Is Set To Launch Privacy-First Search Engine Later This Year

The crypto-friendly browser Brave is set to launch a new privacy-oriented search engine and will compete with some of the biggest companies on the planet as we can see more in our latest cryptocurrency news.

Brave is set to launch the privacy-based search engine latest this year and will ask the users to view ads in exchange for crypto. Brave Search is the first attempt of the company to crush Google’s Dominance as Google’s search engine has a 92% market share. In the press release, the company said that it will build a new function around recent acquisition with a project called Tailcat which was developed by a team that worked on the Cliqz search engine that is now defunct. Brave Search will be powered by Taicat’s own independent index of websites and will not collect IP addresses or personalize results based on ID data as Google does.

The new search engine is also developing a “goggles function” that can filter out certain kinds of results. The Brave browser launched in 2019 under Brendan Eich who was a co-founder of Mozilla. The project is geared towards protecting user privacy and is also focused on crypto. It is ad-free but the ads bill rewards you with BAT or the Basic Attention Token that will incentivize the use of the browser. Also, the company announced that it will launch an aggregator for so-called decentralized crypto exchanges where a centralized one like Coinbase holds your keys while with his option, crypto is never actually held by anyone but the users.

As reported recently, Brave Browser pushes for a new solution that will give users a simple way to opt-out of privacy with a single switch. Other companies like DuckDuckGo and The Washington Post are supporting the privacy standard as well. The standard is backed by privacy laws like California’s CCPA and EU’s GDPR. Brave which is a popular crypto-enabled web browser announced its involvement in the new privacy standard called Global Privacy Control. Global Privacy Control allows the users to set one single set in their browser which will instruct websites not to share, track or sell their data. If the new standard is adopted, the users won’t have to opt-out of web-tracking each time they visit a website which is an experience that is common now.