Grayscale signed exclusive partnership with the New York Giants making it the first time that an NFL team partners with a crypto firm as we can see more in our latest crypto news.
Crypto exchanges and asset management companies are still expanding into the traditional stick and ball sports partnerships as per the latest announcement by Grayscale investments. The company said they are the next name in the sports industry to partner with a major league sports team. Grayscale signed an exclusive partnership with the New York Giants and the deal established the company as the Giants “official Digital Currency asset management partner.”
New sponsorship categories in sports are also valuable for teams and leagues as they provide fresh revenue streams which were unrealized. The emergency of crypto along with outspoken investments from players, owners, and others in sport allowing the crypto industry at large to start getting even more traction in sport sponsorship. The NBA’s Sacramento Kings expressed a desire to offer players a chance to be paid in BTC and major league players across the sports industry that show interest as well.
NBA Player Spencer Dinwiddie also discussed tokenized his contract that allows investors a revenue share in his feature contract increases with NFL players like Russel Okung and Sean Culkin who were outspoken about getting paid in crypto rather than fiat. It was a month ago when the NBA made a splash with a huge sponsorship via stadium naming rights for the Miami Heat as they partnered with FTX crypto exchange to replace the stadium naming rights.
The naming rights also established FTX as the Official and Exclusive Crypto Exchange Partner for the team and also the exchange will have community engagement and interior signage with digital content with the team. FTX subsidiary Blockfilio took a player-centric approach and signed the first pick with Trevor Lawrence. Lawrence engaged in the crypto space with his collaboration with Topps as one of the athletes to release their own NFT.
For Grayscale some of the assets that the company includes in the sponsorship, including naming rights for the Giants Foundation Gold Outing that will help raise financial support for community initiatives. The deal will engage Grayscale with the annual informative seminars around crypto for the team personnel as well.
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