Argentina’s soccer team will now wear the logo of the crypto company ByBit on their soccer apparel after a new partnership between the AFA and ByBit so let’s read more about it in our cryptocurrency news today.
The Argentine Football Association revealed that ByBit will serve as the main sponsor for the selections in the next two years. The crypto trading platform will put its name to the training apparel now but it did make other partnerships with Adidas, Coca-cola, Nissan, and now Argentina’s national soccer team. The new partnership will allow ByBit to have maximum visibility in the AFA assets as per the official announcement but also Lionel Messi, the captain of the team, and his teammates will now wear the logo on their apparel for the next 2 years. Claudio Tapia, AFA’s president noted that he has a goal to attract sponsors with a global presence. Tapia added:
“We are very happy with the announcement of this important commercial agreement… We added a brand to the National Teams clothing, and that is something significant, both for the company and for AFA. It is important to add brands with a global presence.”
Ben Zhou who is the CEO of ByBit commented on the partnership by describing Argentina as one of the most successful national soccer teams and noted that the selections have unrelenting passion and creativity which are amazing qualities that his company will like to champion and celebrate:
“Working with the AFA is one of the easiest decisions we have ever made. Bybit will encourage Argentina in the coming years.”
Speaking of the partnership between a soccer club and digital asset company, it’s worth mentioning the one between AC Milan and BTC exchange BitMEX. The team put the logo of the latter on the playing kits for both men and women. One of the biggest stars in soccer is Lionel Messi who also jumped on the crypto bandwagon and joined a multimillion selection of Paris Saint Germain which included fiat currency and PSG token welcoming gifts. The digital asset surged in popularity right after the announcement. Gabriel Batistuta, also an amazing soccer player, launched an NFT collection on the Binance Marketplace which came as a part a Mystery Box and was made available thanks to a partnership with Top Goal. The NFTs were separated into three quality categories while Batistuta himself also auctioned for one of the legendary tokens.
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