Crypto.com becomes the main sponsor of the FIFA world cup as the company keeps on pushing into the sports marketing campaign by signing the new deal for sponsorship in Qatar 2022 so let’s read further in today’s cryptocurrency news today.
Crypto.com becomes the main sponsor of the FIFA World Cup and makes moves into the world of sports making a significant partnership with the world’s biggest soccer association. FIFA announced a new sponsorship deal with the exchange for the FIFA World Cup Qatar 2022 and gave the right to become the exclusive crypto tradign platform sponsor of the 2022 games.
According to the statements shared by Fifa, Crypto.
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com will benefit from the main branding exposure with advertisements inside but also outisde of the stadiums. This implies exposing crypto to a broad audience of soccer fans who look forward to the world cup every four years. The exchange’s deal with FIFA is a win-win situation and the exchange spent a lot of money on sports branding and supported top leagues as well as teams with a wide range of sports.
Crypto.com’s investment in the exclusive deal with FIFA will be well recieved and used to expand the efforts of the soccer federation to grow and to promote the sport. Kay Madati is FIFA’s chief Commercial OFficer which acknowledged Crypto.com’s commitment to other sporting events and shared FIFA’s enthusiasm to secure such a major partner:
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
The exposure to the event of the magnitude is a huge opportunity for crypto.com to raise awareness and to replicate the success that was achieved in other advertising campaigns like the one it did during the Super Bowl. The co-founder Kris Marszalek explained that the partnership with FIFA is a part of the exchange’s advertising strategy to make itself known across the world:
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
Crypto.com has been one of the biggest companies in the community that entered into the world of sports and its aggressive sports marketing and this approach was shared by FTX As well which made major moves in the sports world. Sports marketing has worked for both companies but the rivalry between the two also didn’t go unnoticed. FTX bought the rights to the former American Airlines Arena which is the official NBA Miami Heats Stadium which Crypot.com purchased the naming rights.
As Crypto.com becomes the main sponsor of FIFA, the exchange is seemingly thriving and we can expect it to expand further.
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