NBA Superstar Steph Curry joined the crypto exchange FTX as a global ambassador as we are reading more about it in our latest cryptocurrency news.
Steph Curry is a two-time NBA MVP and now he is lending his power to FTX. NBA superstar Steph Curry was asking for advice about how to get started in crypto but it seems that now he will be getting in with teh most popular exchange on the market. The Golden State Warriors player signed a deal to become a global ambassador for FTX Trading Limited that runs the FTX crypto exchange and as a part of the team, he will receive a stake in the company while FTX will make annual contributions to the Eat.Learn.Play foundation that is run by the Curry family. Curry noted:
“I’m excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users.”
He continued to say that he will help expand the reach of the BTC brand and tout the viability of crypto to new audiences across the world. Curry is not a complete newbie to crypto as he spent 55 ETH last month on Bored Ape Yacht Club NFT but afterward the fans inundated his wallet with other NFTS. Today’s announcement only shows that Curry was giving the social media version of the pump fake when he wrote:
“Just getting started in the crypto game…y’all got any advice??”
This tweet generated more than 18,000 comments like the one from BTC maximalist Michael Saylor and minimalist Frances Coppola. Given the marketing playbook that FTX users, adding Curry to the mix makes sense. The exchange reached a 19-year, $135 million deal for naming rights to the Miami Heat Arena and it signed Tampa Bay quarterback Tom Brady as the brand ambassador in June. The deal also contained a charity element as the exchange vowed to donate 1% of the net fees to charity as the FTX foundation said it has given the equivalent of $3.75 million to charity so far including $50,000 to Brady’s Foundation. Another $12.7 million has been earmarked from user donations and the users’ fees. FTX CEO Sam Bankman Fried:
“After meeting and speaking with Stephen, it was clear that he is a seamless fit for FTX.”
FTX’s emphasis on sponsorships and the deals helped the spot exchange increase in ranks to become one of the biggest by volumes in the world. The FTX US platform however remains behind the American competitors like Kraken and Coinbase.
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