Major social media platforms including Google, Twitter, and Facebook all decided to ban any kind of crypto ads regarding crypto services. The reason behind it is that allegedly, there is too much risk of scam and fraud. This is why this important question demands answering: can you market your service even without these social media platforms?
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Ads are not really the key element of what makes a certain service great. You cannot simply rely on ads to get your product more popular. It is perhaps better for your product to actually meet your targeted market. Also, without the ads, the network builders are stimulated to provide something the market really wants by finding a natural way for the product to grow and the service to become more popular.
However, you still need some sort of a tool to get the word out and get in contact with your first users. Here are some of the options you can choose from.
Join a popular crypto community
By joining a well-known forum that has hundreds of active users such as Reddit, Quora or Bitcoin talk, you can easily place your product or service to the users. There are plenty of platforms that you could do so and you will be your own ambassador. Users won’t hold back the comments and questions but it is a major part of the job.
Despite the ads ban, go to Facebook/Twitter
Although it might sound funny you don’t really need the ads in order to market a blockchain project. You are free to tweet about it, post updates about it and receive comments that will boost the awareness of what you are doing. It is a great way to be involved and closer to your potential users.
Want to get developers involved? This is the perfect platform for it. By allowing open sourcing of your code, more developers will likely get involved and the project will be done faster and users will find out about it even faster.
App Store Optimization
Since everyone is on the go today and the most used tool is probably the mobile phone, it’s a good idea to build a mobile app. Although there are hundreds of apps available on Google Play Store, this isn’t necessarily a bad sign and it doesn’t mean that your app will go unnoticed. Of course, you should take care of your app and update it constantly, use precise and easy words in the description and find an easy-to-remember app icon.
Despite Google banning ads, you can still use links. Google can still discover you even if your crypto project is privacy-oriented by using DuckDuck Go which a great search engine that has a large user base.
Airdrops will only work if your service has a token. Make sure to also use accelerators such as different websites that will let users use your token.
This is not the most used to a tool for offering your crypto services but sure is a great one. This way, you are enabling your existing user database to invite new users and while they’re at it give them rewards whether that be a token, money or a discount of sorts. One of the most used and popular platforms such as Spotify and Dropbox used this method to spread the word and now are among the most widely-used tools.
When you start your own blockchain project and you need to get the word out, this doesn’t necessarily mean that you need to hire an expensive PR agency. It is best advised if you find a journalist or a blogger that will share the word for you and will be interested in doing so. Getting the wanted attention is always very hard but it eventually pays off massively. Try to build a relationship with bloggers and journalists in your earliest days.
Let users debug your service and reward them for it. You can do that in cash or cryptocurrency but this way you will get all the bounty hunters helping you to establish your name on the market.
Create An Event
Creating and attending a crypto event is one of the most fun ways to know about a certain project, especially in the blockchain industry. There are hundreds of events happening in different parts of the world in the form of meetups, conferences, and gatherings. People like going to these events because they are very informative, lots of experts attend and are also interactive. However, they can be a little bit expensive especially if you are just starting out but try attending at least once in two months.
Partnering With Other Crypto Services
Crypto-rings or a syndicated project is another great way to market your blockchain project by partnering with other crypto services and easily get discovered by new potential investors and users. For example, Airswap is a great tool for that. They announced a syndicate of tokens for their new exchange.
Podcasts are the best tool that is currently extremely popular. There are plenty of good-quality podcasts out there. The great thing is that they all have sponsored spots.
Writing Good Quality Content
This is the perfect way to market your blockchain project. It has great SEO and a huge impact. However, you do need to write regularly since you need to keep your reader base updated. You can use any website’s blogging services or write an article as a guest writer. You can do that on many websites including DC Forecasts.
Active ambassadors can help you spread the word out if you make people talk about your project on a regular basis. By using ambassadors, others will do the work for you and you will get your product easily recognized on the market.
Pre-sales groups or analysts can do a great job by positively reviewing your product. This will increase your exposure quickly.
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