A blockchain startup is in the latest news on our DC Forecasts crypto news site, after signing a deal that will make it an official sponsor for a well-known professional golf tournament in the United Kingdom.
LIFElabs is the name of the crypto company which is in the spotlight after signing a sponsorship deal with the Sky Sports British Masters tournament which is set to begin next week. Under the new partnership, LIFElabs will be the first crypto-related firm that backs a tournament in this sport – right alongside corporations such as Adidas, TaylorMade, and Ladbrokes.
The startup also noted that it will utilize a globally covered platform like the British Masters and with that advance the use of its LIFEtokens. There is a hole-in-one competition in which “the first player to hole an ace on the 222-yard hole” will win a £12,000 – prize money which will be converted from LIFEtokens to GBP and matched with a donation from LIFElabs in order to support the Cancer Research UK Kids & Teens and The European Tour Foundation.
The CEO of LIFElabs, Luke Chittock, recently commented on the new partnership, stating:
“We partnered with the European Tour because it is an innovative brand within the golfing world, with one eye firmly fixed on the future. As such, both LIFElabs and the British Masters are looking to make a real difference to people’s lives, both here in the UK and across the rest of the world.”
The Head of Commercial Partnerships at the European Tour also shared his excitement, stating:
“This is an exciting time for the Sky Sports British Masters, and we’re delighted to welcome LIFElabs as an Official Sponsor for the event. Following on so soon after The Ryder Cup, this year’s British Masters promises to be a fantastic occasion, with a popular and worthy host in Justin Rose. LIFElabs is a progressive business and a great fit for the Sky Sports British Masters.”
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