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Brave surpassed 10 million active users per month, reaching a robust growth after it gained 1.7 million users only in the past three weeks by carving out the privacy niche by Google Chrome as reported in the previous blockchain latest news.

Since the 1.0 launch in mid-November, Brave surpassed 10 million active users and announced that the open-source browser grew by 19 percent across all devices, compared to last year when the numbers were quite lower than now. The browsers’ user base saw almost a two-fold increase in monthly active users and even tripled its daily active users to 3.3 million. A part of the strategy involves rewarding the content creators by simply distributing the Basic Attention Token to sites that people usually go to. Sign-ups are now indicative of content creators that recognize Brave as a meaningful revenue stream allowing them to accept the donation.

As of today, the verified content creators on the platform jumped to more than 340,000 and the majority of the creators publish to Youtube then Twitter and many business and personal website publishing. As per the reports, Brave has a long way to go to catch up to Google Chrome but Brave has the advantage of listening to what the users want which is: privacy. Brave’s top priority is the security which is secured by blocking all third-party ads, trackers and autoplay videos.

Additionally, as a part of the 1.0 launch, the browser offers Brave Rewards which can start counting the time or attention that the users spend on websites. The Brave rewards will then sen the corresponding amount of Basic Attention Token which can be exchanged between users, publishers, and advertisers on the Ethereum blockchain. This is all a part of the Brave objective to change the advertising on the web and how the content creators earn revenue.

Instead of relying on advertising, the creators can potentially earn a living by serving their users directly. Another interesting feature on Brave is the tipping which allows the users to reward their preferred content. The positive feedback for the 1.0 version is good news for the users that look for an alternative to exhausting advertising, data harvesting and boring content.