Coca-Cola has teamed up with the Polygon platform to introduce a surprise NFT line. The corporation has previously ventured into the NFT market. Only those who purchased the previous NFT drop from the corporation will get the new collection.
Coca-Cola Honors International Friendship Day With A Surprise Release Of NFT Line
Coca-Cola, one of the biggest beverage companies in the world, claimed to have airdropped surprise NFTs to the owners of its previous Polygon collections. To commemorate International Friendship Day, the new NFT collection seeks to increase fan devotion (IFD).
The NFTs were made by the virtual avatar company Tafi. The company’s traditional bottle drink is the inspiration for these generative arts. It also features motion and a variety of color palettes.
According to the report, the NFTs do not reveal themselves. The company added a special feature to these NFTs before users could see them.
Before the NFT would manifest, its owners would need to share it with a friend. However, Coca-Cola has not yet released any NFTs that is based on utility.
The beverage company did claim that benefits and awards would soon be available to NFT members. This also covers access to Coca-Cola Creations product launches, gaming events, and experiences powered by the Coca-Cola Studio.
New Coca-Cola Activations Will Debut In October and November
The statement also mentioned events for International Singles Day in November and the Halloween festivities in October. It’s unclear whether this activation results in more NFTs than before for different functions.
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According to Pratik Thakar, the company’s Head of Global Creative Strategy, its metaverse adventure began in 2021 on IFD. According to Thakar, this is the ideal opportunity to express gratitude to those who have remained committed to the business.
The selling of a loot box for International Burger Day, International Pride Day, and Special Olympics International is just a few of the company’s previous NFT fundraising efforts.
The Metaverse Journey of Coca-Cola
Coca-Cola has teamed up with Polygon, which is also a positive for the advancement of the network.
The beverage company introduced its first product in the metaverse last Summer when it introduced the “Friendship Day Loot Box.” A digital NFT jacket was among the unique digital items in the box.
The firm continued to expand its web3 platform after the campaign and released new digital collectibles. On May 28th (Hamburger Day), a digital collectible was made available, and on June 28th, another (International Pride Day).
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