CVS Files For Trademark For Use In “Virtual Worlds”: Report

Pharmacy chain CVS filed for trademark for use in “virtual worlds” as well as the launch of crypto-collectibles and NFTs so let’s read more in today’s latest cryptocurrency news.

The US Pharmacy chain CVS files for trademark of its products in the metaverse according to the filing with the US patent trade office. According to the filing, CVS is pursuing a patent that can be downloadable for virtual goods, consumer products, health, wellness, beauty, and personal care for use online and in online virtual worlds. The application also cited “downloadable virtual goods” and NFTs that contain artwork authenticated by the NFTs.

The patent indicates that CVS could start providing typical services of traditional pharmacy too like non-emergency medical advice, counseling, nutrition guidance, personal wellness, and more in virtual reality and augmented reality environments. CVS filed for the application at the end of February but it is still unclear whether CVS will roll out the offerings on a metaverse platform or if it will build a  proprietary version.
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The metaverse is a futuristic vision of the internet that is said to be more immersive and it is defined by the use of virtual reality and augmented reality as well as online experiences that are meant to look more real. This is not the first time that a corporate brand filed for a trademark in the metaverse. A few other corporate brands jumped on the metaverse train which gained steam after Facebook announced a rebranding to Meta.
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In October 2021, Nike submitted four filing requests to trademark virtual goods, and the filings listed a variety of virtual goods that include eyewear, bags, headwear, and sports equipment. Back in 2019, Nike was granted a patent for cryptographically secured digital assets and by 2021, Nike acquire RTFKT Studios that focused on sneaker-themed NFTs alone. Nike president CEO John Donahoe noted:

“We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint capabilities.”

Other brands following the metaverse path include L’Oreal which applied for trademarks as well and Ralph Lauren which also filed a trademark for the use of the name as a virtual store and for selling virtual goods. Disney, Skechers, and McDonald’s all filed for metaverse-based trademarks.