Grayscale launches a national crypto AD Campaign with commercials airing on MSNBC, FOX, CNBC, and Fox Business in the United States. The crypto investing and asset management company’s CEO Barry Silbert announced the campaign last week while the managing director Michael Sonnenshein shred on Twitter so let’s find out more in the upcoming blockchain news today.
One of the biggest crypto asset management companies in the world, Grayscale launches an ambitious advertisement campaign on national TV within the United States. First announced last week by the Company’s CEO Barry Silbert, the ad campaign will represent the company’s efforts to legitimize the crypto industry and to attract more users to the platform.
Are you ready? @Grayscale's national ad campaign kicks off next week with a TV ad on CNBC, MSNBC, FOX, and FOX Business. We're going to brrring crypto to the masses
Media: if you want a sneak peek, get in touch with @nitWitty
— Barry Silbert (@barrysilbert) August 7, 2020
The AD saw the very few minutes of airtime earlier today and the 30-second clips feature a brief history of money from goods trading to modern fiscal policy and showcase crypto assets as the best solution to money printing. Michael Sonnenshien also shared the video on Twitter and received thousands of likes and shares within minutes. While crypto ads in mainstream media are not new, Grayscale’s upcoming TV presence is seen by a lot of people as a huge step in the industry. A larger part of the community believes that the AD will be positive for the entire space as it legitimizes the industry.
Many saw that the ads could be a waste of money and time arguing that its vague proposition to “go digital” will not do a whole lot to remove the taboo that many associate with Bitcoin. BTC is merely mentioned on the screen which is quite interesting.
— Michael Sonnenshein (@Sonnenshein) August 10, 2020
Also as previously reported in one of the best cryptocurrency news sites, Grayscale started offering Litecoin and Bitcoin Cash for all investors that lack the ability to deal with opening an account for an exchange and to acquire exposure to assets such as these two. Grayscale CEO Barry Silbert believes that the United States is not in a position where the regulators can support the ban of crypto assets especially the ones such as Bitcoin. The CEO said that he was “cautiously optimistic” about the chances of regulations in the United States for improving or at least not getting worse for the cryptocurrency.
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