One live-streaming platform that allows people to become color commentators recently announced that the NFL Players Association (NFLPA) has acquired a minority stake in the company in order to power live, interactive video content for the fans.
The partnership will allow the active and former NFL players to use SportsCastr and provide live commentary across a range of professional as well as collegiate sports.
It all began in June for SportsCastr, when the startup announced FanChain as their own cryptocurrency developed for the multi-billion dollar sports industry. As such, FanChain allows SportsCastr users to earn tokens for participating on the platform. The tokens can be then used to unlock premium NFL player content (back-stage access etc.) as well as purchase sports tickets, merchandise and send virtual gifts to NFL players.
This will make SportsCastr an official licensee of the NFLPA in the mobile apps category and a web platform that is official and backed from the association to discuss a variety of sports topics, video streams, and chats.
Designed to give innovative early-stage companies the opportunity to make most of the NFLPA group player rights, SportsCastr with this becomes the eight active NFLPA partner secured through the OneTeamCollective licensure.
The Senior Manager of Business Development for NFL Players Inc., Ricky Medina, recently gave his thoughts on the partnership, stating:
“Athletes constantly explore ways to build their personal brands and creatively connect with their fans, and SportsCastr’s live-stream capabilities align perfectly with these goals. We look forward to working with the team at SportsCastr to deliver an exciting new way for fans to engage with their favorite athletes while watching the sports they love.”
From all of this, it is safe to say that another massive sports industry (NFL) is moving towards embracing the blockchain technology and all that it has to offer.
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