Cardano is outranking Bitcoin in global top intimate brands according to a recent report. The report in question said that the blockchain developer ranks 26 out of 600 global brands. It analyzes the customers’ emotional connection to the brands.
Cardano retains the top place in the crypto market according to the analysis. It (the research) was produced by a brand relations consultant firm MBLM.
Brand intimacy, according to the research, refers to the emotional ties that businesses may have with their user base and audience. MBLM used artificial intelligence (AI) and big data to better understand consumer connections with some of the world’s most recognizable businesses, including Disney, Tesla, and Apple. Cardano is outranking Bitcoin in global top intimate brands.
Across the 19 sectors studied, crypto was among the top ten performers, with Cardano leading the way and Bitcoin as a brand coming in at #30. Uniswap and Solana, on the other hand, came in at #261 and #265, respectively.
In comparison to last year, the surveyors stated that Cardano is not only a new entry but also the highest ranking cryptocurrency and the best performing financial services brand in the research.
Cardano co-founder Charles Hoskinson stated that the firm was founded on the fundamental conviction that everyone is equal and should live in a fair society. Cardano does this through decentralization and merit, he says.
“What’s nice about that is that it doesn’t require a founder, a particular culture or country. Now we have people in the Cardano ecosystem from more than 100 different countries working together towards this end.”
Cardano’s rating elicited the most reactions on Twitter, outperforming classic businesses such as Google and eBay. According to one user, Cardano is not simply a subject for online memes, but also in a league where the big guys are.
The research also highlights the influence of the worldwide epidemic, noting that brand performance has grown by 19% since the outbreak began.
Cardano’s stellar success coincides with the blockchain developer’s preparations for a significant network update. It is presently preparing for the long-awaited Vasil hard fork, which intends to cut transaction sizes, reduce costs, and allow for increased network activity.
The top ranks of the cryptocurrency business as a whole reflect the growing mainstream usage of Web3 and decentralized technology. According to a recent study of parents in the United States, 64% want crypto-related subjects taught in schools.
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