Ethereum will improve its outreach with the help of a new DAO tasked with public outreach and marketing for the protocol named The Marketing DAO. The organization includes one of the former chief marketing officers from Consensys and Shapeshift among the founders as we are reading in the Ethereum news today.
The group of Veteran Ethereum ecosystem supporters founded this new project to help boost the outreach of the crypto platform. Not like the Ethereum Foundation which is focusing on building the infrastructure of the technology and aims to attract developers, the Marketing DAO is trying to set a standard for how the protocol reaches out to the community and public. This is one area in the ecosystem that has been long overlooked.
DAOs or decentralized autonomous organizations use rules that are enforced via blockchain smart contracts rather than simply relying on legal agreements. With the tokenized voting members are able to vote on different initiatives and to conduct governance much like the traditional corporation. DAOs also have a very long history in cryptocurrency.
An Ethereum-based DAO known as the DAO was hacked in 2016 for more than $70 million in Ether which resulted in the first hard fork of the cryptocurrency and this is how Ethereum Classic was created. Also, other DAOs have begun to gain meaningful traction like other crypto-assets backed lending platforms MakerDAO and dXDao. Ethereum’s marketing DAO will fork from Moloch Dao which went live at the start of the year and raised up to $700,000 in funding from the Ethereum Foundation.
Moloch DAO was designed to boost the Ethereum projects and this is also one of the ways how Ethereum will improve the marketing goals with the help of the new organization. One of the goals of the organization is to kill misinformation but it does not quite specify what misinformation exactly. Ethereum is often criticized for the relatively low transaction throughput when compared to other challenges such as TRON and EOS.
Members of the Ethereum community have responded by insisting that Ethereum 2.0 will solve multiple scaling issues with the dramatic scaling improvements via sharding and other expanded core-level capabilities.
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