FloSports partnered with Tezos blockchain to improve fan engagement and signed a multi-year partnership as we can see further in our latest Tezos news today.
The popular subscription sports broadcaster and streaming service FloSports partnered with Tezos’ blockchain. The company noted that the collaboration will be the first for Tezos and it is scheduled to run to 2024. As a part of the deal, Tezos will become the Title Sponsor for Flosports popular owned and operated event series and Tezos Who’s Number One and other high profile motorsports racing series which will be announced later. The blockchain proejct will become the Presenting Sponsor for other grappling and wrestling events on the platform for the next two years.
The partnership will see the Tezos brand is integrated into the aspects of the WNO brand and these include logo integration, marketing materials, and graphic packages like ads and commercials. FloSports intends to leverage the current NFT mania to launch a collectible NFT that is built on the Tezos network. The NFT collection will start offering a few exciting sports fan experiences to fans and feature live-streamed sporting events on multiple categories, memorabilia, and athletes. Speaking on the partnership Jason Ford who is the senior vice president of Integrated Partnership of FloSports said:
“We’re excited about this partnership and introducing entirely new audiences to the Tezos blockchain experience. Tezos will help demonstrate to our subscribers the benefits of blockchain technology while also helping us deliver unique and unforgettable fan experiences that will further strengthen our relationship with fans of our wide range of sports.”
FloSports noted that it selected Tezos as an official blockchain partner because of the energy-efficient network which operates with low energy consumption and a negligible carbon footprint. Commenting on the partnership, Edward Adlard who is the Head of Business Development and Adoption at Tezos noted:
“Now more than ever, people are embracing blockchain technology as a powerful tool, and Tezos’ energy-efficient design and ability to upgrade sets it apart from the rest. I am delighted to see FloSports join a rapidly growing list of brands that are using Tezos to revolutionize their industries; from gaming and art to grappling, wrestling and racing!”
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