One Australian shoemaker is in the blockchain news today for using VeChain (VET) to verify the authenticity of its licensed Nike shoes. The goal of using this technology is to spot all the fake Nikes and power the issuance of a limited-edition run of licensed Nike Air Max 1 shoes.
Announced on June 24, the Australian shoemaker Chase Shiel and the retailer The Kickz Stand have joined their forces to produce a limited run of the sneakers, which will be based on the Stussy ‘SB Dunk’ shoe launched in 2005.
As the VeChain news show, the Australian shoemaker is using blockchain to verify the legitimacy of the brand and see if the Nikes are authentic or fake. Going on sale from June 28, the shoes will be sold exclusively through Chase Shiel and their website.
In 2005 the @Stussy SB Dunk was released. Fast forward 15 years later, now we pay homage to a classic. Introducing the Air Max 1 'Cherry' by @chase_shiel and @TheKickzStand. Powered by @vechainofficial. Releasing on 28/06 at https://t.co/keaTqan7Ms.#vechain #vechainthor pic.twitter.com/77cqa3Gx43
— The Kickz Stand (@TheKickzStand) June 24, 2020
As we saw in the announcement, the Kickz Stand said that the upcoming limited release of the Air Max 1 inspired shoes is coming on June 24, publishing a tweet where it emphasizes that the shoes will be traced using the VeChain ToolChain Suite and Thor Blockchain.
The Australian shoemaker first revealed the news about partnering with VeChain in November 2019, when they tweeted that this traceability platform would be leveraged to prove authenticity as well as fight counterfeit products.
For those of you who haven’t heard, the Chase Shiel shoes are shipping with VeChain and its tracking chip which allows customers and retailers to access detailed product information by scanning a QR code.
While the decision to work with a licensed shoe manufacturer and ensure the authenticity of non-genuine Nike’s may amuse many people, one Redditor named ‘Nopers5’ believes that the blockchain firm is trying to get a call from Nike once the VeChain Toolchain and Thor solutions are seen in practice.
“This is the best strategy by Vechain. Target the small shoe companies that have released Nike licensed products, and maybe eventually Nike comes calling,” they said.
Meanwhile, VeChain announced multiple partnerships at the start of this month, namely with a Walmart subsidiary and the premium shopping chain Sam’s Club as well as the Shenzhen Yuhongtai Foods Company. All of these solutions will use the VeChain ToolChain.
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