Coinbase Venture’s Katherine Wu Left For Archetype VC Firm

Coinbase Venture’s Katherine Wu left the company to work for VC firm Archetype and announced her departure on Twitter after only five months in the Coinbase branch so let’s read more in today’s latest Coinbase news.

Coinbase Venture’s Katherine Wu served as the Global Inc senior deal lead of ventures and announced today she has left the company to join the VC firm Archetype:

“Today is my last day at Coinbase. Sometimes you take that leap of faith and it just doesn’t land quite right- that’s ok! Eternally grateful for the amazing people I’ve met & proud of the work I’ve done.”

Wu said that she will continue to invest and support the founders in the crypto ecosystem but that she is also quite excited to spend more time exploring some side projects. Wu Joined Coinbase back in 2021 and her work history includes roles like pre-seed fund Notation capital and research platform Messari. Coinbase Ventures had a record investment year in 2021 and invested more than 100 deals. The company said that those deals represent more than 90% of the funds that the company deployed on a cumulative basis since the launch in 2018. Archetype was founded by Ash Egan who co-founded ConsenSys Ventures and the portfolio includes DAO builder Meow and Syndicate.

As recently reported, The Coinbase CEO Brian Armstrong tweeted that the company’s Super Bowl ad was created by the exchange while the ad agency created the concept. The Coinbase CMO Kate Rouch said that a different company conceptualized the ad and prompted Armstrong to update his Twitter thread. The QR code ad generated a lot of buzz this year during the Super Bowl so now the company and the AD executives are arguing over who created it.

The Coinbase CEO downplays the role of the AD agencies asserting that the idea for a floating QR code withut any details about the company came from inside the company after being rejected the pitches that it recieved. The CEO of Martin Agency Kristen Cavallo said that actually the ad was inspired by presentations of the agency that it showed the team of the exchange and even cited presentation pages and dates in August and October.