After the advertising crackdown which stopped cryptocurrency-related companies from advertising on platforms like Google and Facebook, many companies have been eyeing alternative methods to promote their businesses.
Football, on the other hand, is one of the most popular sports with a global appeal – and the English Premier League is one of the targets for crypto companies. According to statistics, the Premier League is broadcast in 212 countries, reaching a potential audience of 4.7 billion people.
This, according to many, is why crypto companies are already discussing potential sponsorships with around 70% of the Premier League football teams. Aside from discussions, two companies managed to strike a deal and place their logos on the jerseys of two prestigious English Premier League teams.
One of them is the club popularly known as “Wolves” – or Wolverhampton Wanderers, which has signed a sponsorship with the Polish cryptocurrency platform CoinDeal. After raising millions of dollars over the past years, CoinDeal wants to further promote its crypto platform and reach mass appeal.
The Premier League club Arsenal has also signed a similar crypto deal in January 2018 – followed by big players like James Rodriguez, Eden Hazard, and Lionel Messi, all of which promoting various ventures.
According to experts, there are discussions taking place behind the scenes and we will definitely see more of such advertising in the near future. Just like any new market, it will take time.
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