The Electroneum startup which enables the users to mine their own cryptocurrency on their smartphones is now expanding into the Turkish market by providing services in the country as we are about to see in the blockchain news today.
The latest reports show that more than 20 percent of the population in Turkey claims to own cryptocurrency and is currently number one in crypto adoption. This is good news for the Electroneum startup since it is expected to make deals with three of the country’s telecom operators to enable the users to pay for airtime with its native cryptocurrency ETN according to the CEO Richard Ells:
“The whole concept of the airtime thing was to give people an understanding that cryptocurrency has value. In Turkey, you have 20 percent ownership of crypto, but that’s still the richest 20 percent. It isn’t the poorest people who are using cryptocurrency.”
The service that was launched in Turkey last month is now available in Brazil and South Africa. Ells said that Electroneum is using the mobile top-ups to combat the negative attitude that prevails to cryptocurrencies. The research shows that there are more than 25 million unbanked people in Turkey which makes it a very fertile ground for the top-up service. In the next few weeks, the company also plans to launch a new platform that will allow the users to learn share and monetize their digital skills using the ETN as payment with zero fees. Ells explained that the new platform ‘’AnyTasks’’ will allow for payment by traditional methods such as credit cards and then the remittance takes place in ETN so each person that is unbanked can still be able to sell their digital skills. He added that Turkey’s 3.6 million refugees can also benefit from the new platform which is cost-free:
“There’s a great need for something of value that’s easily transferable, and easy to store and carry, especially for refugees. It’s a really interesting place for us to be.”
Together with the Non-governmental organizations, the Electroneum startup will set up a complementary platform called the Task School which will contain tutorials on how to get things done on a mobile phone from stop-frame animations and creating animated videos within social media content. Electroneum has strong links to NGOs who have become validators of the native proof-of-responsibility network.
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