The Basic Attention Token or BAT outperforms most of the major altcoins including Bitcoin by 1.3 percent and Ethereum by almost 2 percent in one day. Against the USD, the basic attention token got down by 2 percent in the past 24 hours, shedding some of the gains that were made thanks to a new partnership made yesterday as per the recent Basic attention token news.
At the time of writing, BAT outperforms Bitcoin and Ethereum but also some of the major TAP network commercial partners in the US including, Apple, Target, Walmart, American Airlines, Amazon, Delta, Starbucks, Microsoft’s Xbox, Hulu, HBO and Applebee’s. The company hopes that its new reward program will prove to be a success among the new users and will eventually boost the volumes up higher in the short-term. The CEO and operator of Brave Software Brendan Eich, commented:
“The relationship between consumers and advertisers on the web is broken. Consumers get tracked and exploited while advertisers follow them around the web with complete disregard for privacy. This partnership with the TAP Network supports our mission of connecting consumers and brands in a respectful, mutually beneficial way, and contributes to the growth of our overall ecosystem by expanding the utility of BAT.”
All of the Brave users can redeem their BAT tokens and spend them on any TAP network partner service once they are able to verify the wallets with dedicated Uphold accounts. The network will allow the users to make charity donations to worldwide organizations such as Habitat for Humanity, Red Cross and the World Wildlife Fund. Brave believes that the 12 million active monthly users will be using the platform to earn a BAT by viewing advertising and taking about 70 percent of the revenue share.
The Basic Attention Token project increased almost 400 percent from February To April 2019 but has since dropped more than 50 percent. The market cap stands at $335 million with $20.0 million in trading volume over the past day. BAT is an ethereum based ERC-20 token that is designed to be exchanged between publishers, users, and advertisers. The founder and CEO of BAT Brendan Eich is also the creator of JavaScript and co-founder of Mozilla and Firefox. The token is designed to put a value on the attention of the users.
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