Binance Will Sponsor Upcoming Concert Tour Of The Weeknd

Binance will sponsor the upcoming concert tour of the Canadian artist Abel Makkonen Tesfaye, better known as Weeknd as we are reading more today in our latest Binance news.

Binance enhanced its presence in the music industry after it teamed up with The Weeknd. After joining forces with the artist, Binance will sponsor his new concert tour and will be the official sponsor of the tour in July. In a recent statement, the exchange said it is exciting to become the official financail backer of the “After Hours Till Down” Tour and the event will start on July 8 and will be held across several cities in the USA and Canada. The end date is set for September 3^rd at the SoFi stadium in Inglewood California.

Binance will partner with HXOUSE as well to release an NFT token collection for the tour and the digital collectibles will grant more experiences during the concerns.
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The singer also launched the XO Humanitarian Fund which is helping millions of people that live on the brink of famine. To mark the collaboration, Binance vowed to donate $2 million to the fund and both parties will create a specially designed NFT collection and will contribute 5% of the sales to the organization. The singer is among the most popular singers and won numerous prizes in his careers like six American Music Awards, Grammy Awards, and a nomination for an Academy Award.

The exchange became the official crypto partner of the Recording Academy which organizes the Grammy awards and additionally, the endeavor enabled Binance to bring the Web3 technology solutions to the event. The co-founder of the platform, Yi He commented:

“Starting with the Grammys, we are excited to work together with the Recording Academy to bring fresh new experiences powered by blockchain and all the great things Web3 technology can bring to entertainment.”

The 64^th Grammy Awards were held in April in Las Vegas and had millions of spectators in front of the TV and some of them included, Foo Fighters, Kanye West, and Doja Cat.

As recently reported, Binance Labs as the investment arm of the world’s biggest crypto exchange announced a new half a billion-dollar fund and it will be invested in Web3 projects. The fund had major backers as well, like the investment capital firm DST Global and Global venture capital company Breyer Capital which were both involved. Binance Labs launches $500 million funds and said the money will be pumped into projects which can extend the use cases of crypto and drive the adoption of Web3 and blockchain technology.