Basic Attention Token bets against Facebook and Google, making it a great opportunity to invest in and to trust in a different business model as we are about to read more in the BAT news today.
The strongest arguments against investing in this cryptocurrency are that it is a utility token for the Brave browser that has no organic demand. The first argument is basically that investing is a bad idea because you as a holder are not entitled to profit from the company that created the token. You are just putting your money into glorified gift cards or points while the other argument says that the use of the token is not high enough to justify larger price increases in the past two years.
Both arguments assume that investing in the Basic Attention token is like investing in stock such as Google but this is not how you should think about it. If you are willing to invest then ask yourself whether the Brave browser will get the attention of most digital advertisers and what will happen then with the value of the token. If it does, buying the token will not be the same as buying stocks or commodities.
In exchange for access to the web, people will allow their data to get harvested from Facebook and Google and this data will produce profits that won’t be shared with the owners. The Brave Browser offers a way out of this trap because you can control what ads you see. If you choose to see ads, the data will produce BAT tokens paid to you through the Brave browser and you can use the tokens to support web sites and convert them into the money you prefer. This poses a challenge for the type of advertising there is as the Website will not have to rely on companies such as Google or Facebook anymore.
As long as Brave offers a better browser, more people will switch over and will win the attention of the advertisers and publishers as well. Advertisers will want to spend money to and to reach the audience using the browser so publishers will try and find more ways to turn visits from the browser into revenue through paywalls or e-commerce. This is why Basic Attention Token bets against major ADS-spaces such as Facebook or Google. The Brave Browser users can take advantage of services from publishers and will make the browser even more valuable.
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