In the latest cryptocurrency news, we are focusing on Brave Browser, the ICO-funded Chrome fork that is known for its privacy. The browser is advertising on the web and all the sites that are visited a lot automatically have an account created for them in Basic Attention Tokens (BAT) and once their balance reaches a certain threshold, they can cash the tokens out.
Today, the browser announced that they are going to introduce an advertising platform that pays themselves and users for viewing ads. The tokens which will come as a reward are worth around 12 cents each right now – but could increase in the future.
Starting from the 1.0 release, Brave will be replacing advertising online with its own method of advertising, deemed “privacy-respecting” and will allow users to opt-in to see up to 20 ads per day and after the release of this version, will receive 70% of the revenue from the ads they view.
The good thing about this model is that when Brave profits, users profit as well. With over 5 million users, Brave is now a fraction of the entire web space. The Brave Rewards program is voluntary and users must own BAT in order to participate in supporting the sites that they love.
“A Brave feature called Brave Rewards allows people who use Brave to contribute BAT to the sites they visit. When someone turns on Brave Rewards, their browser will tally the time and attention they spend on each site, and divide up that person’s monthly BAT contribution among the sites they visit.
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Brave Ads will allow people to opt in to earn BAT based on their attention. When someone turns Brave Ads on, their browser will begin learning their preferences in order to show occasional relevant ads as system notifications,” an excerpt from the website states.
This is definitely one of the steadiest performance models for Brave. Previously, the browser worked on a model of blocking all ads but figured that replacing ads with their own ads is a significantly better option.
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