Ubisoft Gets Involved In NFTs Despite Recent Blowback

Ubisoft gets involved in the NFT space because they believe non-fungible tokens are a huge change that will take time as we are reading more today in our latest cryptocurrency news.

Ubisoft’s Blockchain Technical Director said that the company will go on with the NFT plans despite the recent blowback. Ubisoft also announced a partnership with Aleph.im and provide decentralized storage for the Quartz NFT platform while the company is committed to using energy-efficient blockchains. Ubisoft gets involved in NFTs despite the backlash that it recieved, with no plans of abandoning these plans.

Ubisoft launch an NFT platform Ubisoft Quartz earlier this month and started offering tokens for its Ghost Recon franchise. Now the technical director of the company Didier Genevois, said the company has plans to work with NFT despite the backlash. Genevois said that the company listened to the concerns as well as the encouragements of those that sent feedbacks and he also said the adoption of NFT is a major change that will take time. He added that the company will stay true to its principles like the responsibility of using technology wisely and creating a safe environment for the users as well as the use of energy-efficient blockchains.

Not only will Ubisoft go on with its plans, but the company will also partner with Blockchain startup Aleph.
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im and will provide storage for these NFTs on the Ubisoft Quartz platform. Ubisoft’s Quartz announcement got a huge backlash as a trailer for the platform got 95% dislikes after it was posted on YouTube. The energy costs of crypto mining are the main reason for the criticism with many saying it is a useless and expensive technology. The complaint overlooks the fact that Ubisoft chose to use Tezos as an energy-efficient blockchain that doesn’t rely on mining. The Tezos Foundation representatives claimed that the chain’s last 50 million transactions used less energy than 17 people. However, the company’s plans seem to be underwhelming. The member of EA’s Apex Legends team Liz Edwards, outlined the fact that Ubisoft’s NFTs sold just 15 non-fungible tokens to date with a $400 in transaction volume.

This company is also facing employee resignations because of unrelated reasons like low pay and misconduct but some speculate that these PR issues around NFTs also played a part.