Pro Athlete Cristiano Ronaldo will make an NFT for the Binance exchange as many sportsmen are diving into the NFT space already so let’s read more today in our latest Binance news.
pro athlete Cristiano Ronaldo entered a multi-year joint marketing agreement with Binance and as a part of the deal, a Ronaldo NFT collection will be produced in each year of the deal and will be released on the Binance NFT marketplace:
“Together we’ll give you the opportunity to own an iconic piece of sports history.”
Proud to be partnering with @binance
Together we’ll give you the opportunity to own an iconic piece of sports history.
— Cristiano Ronaldo (@Cristiano) June 23, 2022
Ronaldo’s first NFT for binance is expected to go on sale later this year. NFTs are blockchain-based tokens that prove ownership over digital or physical assets:
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”
Ronaldo is the most followed person on Instagram with 459 million followers. He became quite popular playing professional football and is a five-time FIFA player of the year with 770 goals scored in his career. He is also a billionaire at just 37 years of age. The partnership analytics firm Zoomph shared that the Ronaldo Twitter and Instagram posts where we can read about the Binance announcement saw over 48 million impressions in one hour. The fan response to the news was quite positive but there were some naysayers that called NFT a scam or worthless.
Ronaldo’s Binance deal came a few weeks after the company announced it will sponsor the musician The Weeknd’s world tour which will be crypto powered alogn by an NFT collection as well as a $2 million donations to the XO Humanitarian Fund. All of the celebrity deals came as the Binance CEO Changpeng Zhao tweeted that his company passed on expensive sponsorship opportunities like “stadium naming rights” whcih is why they are now able to keep on hiring amid the crypto bear market.
It was not easy saying no to Super bowl ads, stadium naming rights, large sponsor deals a few months ago, but we did.
— CZ 🔶 Binance (@cz_binance) June 15, 2022
As recently reported, While other crypto exchanges are firing parts of their workforce, Binance is hiring. According to the reports, Binance is making the most of the crypto winter and Zhao said the exchange was expanding the hiring right now.
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