NBA’s Houston Rockets reach the front page of the latest bitcoin news worldwide by entering a sponsorship agreement with one of the largest bitcoin mining companies-AntPool.
This partnership was signed just as the start of the professional 2018-2019 season is coming and will be remembered as one of the most important moves by a Chinese company because it will show its expansion goals in the Houston area. This is also a very important moment for the entire sports industry since lately crypto industry is heavily getting closer to sports.
This is a great opportunity for this AntPool to continue expanding into the U.S. AntPool’s operating manager says that the Houston Rockets are the most popular team in China and this is why a partnership is a good strategic move for the company.
Rockets vice president of corporate development John Croley said:
‘’We’re excited to work with AntPool as a conduit in the U.S for their ever-growing business. The rockers are always looking to stay ahead of the curve with technology both on and off the court and AntPool’s prowess with cryptocurrency makes for a great partnership.’’
With the further development of the cryptocurrency industry, it’s very important for companies such as AntPool to convince customers into adopting digital currencies. This is why other cryptocurrency companies made partnerships with a number of sports clubs or sport related business. Partnerships as these are great because the audience that follows sports consists of a crazy high number of people so it’s easier to attract them to crypto.
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