Rita Ora is the latest celebrity to promote Bitcoin on her Instagram profile and since cryptocurrencies are no strangers to celebrities, promoting bitcoin just adds another layer to the popularity of the coin as we are about to see in the Bitcoin news now.
The popular singer Rita Ora, became popular as a UK artist who also appeared in films and reality formats, choose to become the face for bitcoin on her Instagram profile. The altcoins and tokens have received a lot of publicity but some promotions ended up quite badly. Back in 2017, it was not so rare to see some prominent celebrities feature ICOs and crypto coins such as the case with Floyd Mayweather and DJ Khaled but they both ended up facing fines for promoting the Centra Tech ICO. Paris Hilton also in 2017 chose to promote the Lydian coin ICO but the asset faded away.
Bitcoin doesn’t need promotion and still lands on the Instagram profiles of popular artists such as Rita Ora. She originated from Kosovo where the mining business is thriving. When she was a child, she saw a political tension in the country and moved out along with her parents so she does understand the trans-national asset that represents a store of value and a tool to transfer funds without restrictions.
In 2019 however, buying bitcoin as an activity has slowed down from the high mainstream interest. Still, there are now more mobile wallets and apps that allow regular ‘’sat stacking’’ or simply acquiring BTC on a regular basis while the price is at the average level. Rita Ora could be one of the many good faces to promote BTC which could turn out to be a new generation investment mechanism since Millennials are much more likely compared to GenX and Boomers to put BTC in their investment choices.
Bitcoin promotion so far has been covered by the popular social media personalities that spent years within the crypto space. With Ora’s promotion, the price of bitcoin could increase but the tax authorities will also wake up to Bitcoin’s ownership and could start making cuts of earnings made on the crypto markets.
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