The Portuguese football veteran and a true legend in the sport, Luis Figo, is one of the latest athletes who decided to officially promote an initial coin offering (ICO). The football star who is the winner of the 2000 Ballon d’Or and the 2001 FIFA World Player of the Year has become an ambassador for Stryking Entertainment, the company behind the platform Football Stars.
Stryking is a company that seeks to tokenize fantasy sports as well as bring more value to them. Luis Figo found this as the perfect opportunity for collaboration. In a statement along with the official announcement, he said:
“When I heard about Football-Stars for the first time I immediately liked the idea. Football becomes more and more data driven with detailed statistics about all aspects of the game – this is what Stryking’s platform utilizes to create a compelling fan experience. I am happy to support the experienced team at Stryking and spread the word about their platform that allows fans to engage with the teams and players they are backing.”
The official plan is to distribute the STRYKZ token through ICO. However, the details haven’t been released yet. Meanwhile, Figo joins a growing list of football legends and athletes who have endorsed ICOs so far. Some of them include the retired English football star Michael Owen, the boxing legend Floyd Mayweather, the boxing champion Manny Pacquiao, the Barcelona football star Luis Suarez and others.
Meanwhile, the US Securities and Exchange Commission (SEC) changed the founders of Centra Tex (an ICO promoted by Mayweather too) with fraud. Similar is the case with AriseBank, whose ICO has been endorsed by the retired boxing star Evander Holyfield but also charged with fraudulent activities.
Currently, the SEC hasn’t taken any enforcement action against token sales promoted by celebrities. However, they issued a bulletin stating that these celebrity ICO endorsements may be illegal in some cases.
(Image is taken from CoinCrispy.com)
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