Binance taps Khaby Lame TikTok star to drive the Web3 adoption and the influencer will use his signature content style to debunk myths and support the Web3 space so let’s read more in our latest Binance news.
Binance taps Khaby Lame from TikTok, as the most followed creator on the social media platform to increase awareness of Web3 and the influencer will act as a glboal brand ambassador for the exchange while helping debunk myths around the blockchain space. Lame rose to fame on TikTok and gained 142 million followers with his videos that called out content creators who made simple things too complicated. He provides comical life hacks that made things much simpler while doing the signature move by putting his palms up.
Binance said that Lame with his signature style and will create content that clears up the misconceptions around Web3 and as per James Rothwell, the executive at Binance, Lame will boost the Web3 adoption rates:
“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
The TikToker said he was curious about Web3 for a while and according to Lame, the partnership with the crypto exchange aligns perfectly with what he does which is making complicated things easier and fun:
“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them.”
Apart from creating content about exchanges and debunking myths about Web3, the TikTok star will create NFT collections with the exchange with the goal of enhancing engagement with the fans. The onboarding of Lame into Binance follows the company’s efforts to work with big celebrities and the exchange even partnered with Cristiano Ronaldo to introduce his fans into the Web3 space via NFTs. In the meantime, Solana released a sneak peek at its Web3 mobile phone concept which is a device that will be launched alongside the network mobile stack for Web3 developers. The community showed varied reactions, from supporting the release to having issues on the Solana network.
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