Mercado Livre is the largest e-commerce firm in Latin America and according to official reports; the company has banned crypto advertisements on their website. Let’s find out more about this shocking news in our blockchain news below.
The decision was revealed by the company in an exclusive interview with Cointelegraph em Portugues which was reported earlier on March 18th. The reveal in the interview comes after the company’s users filed reports after receiving emails containing information about the change in the e-commerce giant policies. The new policies demand from the users to remove their listings with digital currency or the listings will be automatically deleted from the platform from March 19. One of the users even got a letter that said:
“We would like to inform you that as of March 19, you will no longer be able to advertise used products in the following categories:
– Prepaid cards for games
Because you have ads for used products that will soon be banned, we recommend that you end them. Otherwise, they will be finalized on the date mentioned above. “
On the other hand, Mercado Livre stated:
“Mercado Livre clarifies that as of March 19, crypto ads that are active on the site in the ‘used’ condition will automatically be finalized and new ads can only be created as ‘new products’.”
The E-commerce giant has surpassed another giant fairly known to the public-Amazon in Latin America. At the start of this month, the company reportedly made an agreement of about $750 million regarding to it as an investment via the sale of common stock by making payments to the PayPal network.
Tech giants such as Google and Facebook have also implemented similar bans such as this one. In 2018 also in March, Google announced they will ban all of the crypto-related ads starting from June 2018. All of the products were affected and companies weren’t able to publish crypto-related ads on the browser not even as a third-party site on the network.
In January this year, Google blacklisted multiple keywords that had the word Ethereum (ETH) mentioned in the ads platform. Google stated that the crypto exchanges who aim to be noticed in Japan or the United States could be advertised on the platform but other countries could be the reason for the ad rejection.
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